Database Reactivation Campaigns
A reactivation campaign gives old leads and past customers a relevant reason to reconnect. Contacts are segmented, messaged under approved consent and frequency rules, qualified when they reply, and routed to booking or a staff member.
The operational problem
- Past leads sit in the CRM without a next action.
- Manual outreach is too time-consuming to run consistently.
- Generic blasts ignore service history and contact recency.
- Interested replies are lost when no one responds quickly.
How the workflow works
- Select eligible contacts using consent, recency, and service criteria.
- Segment the audience by likely need and prior relationship.
- Send an approved sequence with clear opt-out handling.
- Qualify replies and open the correct booking path.
- Escalate high-intent responses and report results by cohort.
What the team gains
- New conversations from an existing database without additional ad spend.
- More consistent lifecycle follow-up.
- Faster response when a dormant contact shows intent.
- Measurable campaign performance by segment.
Frequently asked questions
Can contacts be segmented first?
Yes. Eligibility and messaging can differ by prior service, last activity, geography, and consent status.
What happens when someone replies?
The reply can start qualification, booking, or a staff escalation depending on its content and the configured rules.